BlueC Studios created a memorable launch experience for Novartis' KISQALI: an FDA approved drug that treats a certain type of advanced metastatic breast cancer. They asked Risen from the Thread to create 8 programmed light-up LED suits for an Energy Dance Performance to kick off the launch in Las Vegas MGM Grand's main conference space, to 'unleash the power' and reveal the KISQALI brand. Working alongside internationally acclaimed dance company Pilobolus, the expert hands of Go2 Productions and the creative team at BlueC Studios, we created a design that represented movement, power and stayed true to the brand, with its colors and over all positive message that was intended.

This project had many challenges as it had to be robust to withstand acrobatics throughout many rehearsals and a 7 min final performance; the suits had to be comfortable and flexible so the dancers could move freely; and most importantly, the suits had to be safe without compromising the aesthetics.

 

Full perfomance video:

From Ideation to Execution

Initial concept sketches. The LEDs position accentuate the form of the human anatomy.

LED diffusion exploration: combination of horsehair tubbing, fabrics and lenticular PVC.

LED diffusion exploration: combination of horsehair tubbing, fabrics and lenticular PVC.

Hacking bycicle helmets and exploring materials to diffuse and to protect the face from heat emission.

Hacking bycicle helmets and exploring materials to diffuse and to protect the face from heat emission.

The total length of LEDs was established to optimize the battery consumption throughout the entire performance.

The total length of LEDs was established to optimize the battery consumption throughout the entire performance.

The animation and programming of the LEDs was done to complement the animated visuals in the performance through waves, sines, fades and pulsing, all to complete the creative language of the brand.

The animation and programming of the LEDs was done to complement the animated visuals in the performance through waves, sines, fades and pulsing, all to complete the creative language of the brand.

The final assembly was handcrafted using elastic threads and flexible stitching techniques to establish a symbiotic relationship between the body and the electronics.

The final assembly was handcrafted using elastic threads and flexible stitching techniques to establish a symbiotic relationship between the body and the electronics.

PROJECT TEAM:

Andrea Lauer (Design Lead and Fashion Technologist)
Jeannette Subero (Hardware and Soft Computation)
Katie Treidl (Fabrication)
Christopher Hynds (Design Assistant)
Annie Simon (Design Assistant)
Adiel Fernandez (Programmer and Hardware design)